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6:51 p.m. - Monday, Jul. 27, 2009 This new entry, if you haven't guessed, is on the new Moxie Girlz. I'm going to give you the info on the latest. Of course, all doll fans online know by now that the Bratz are being forced off of shelves in stores do to a court case that the makers of Barbie, the Bratz' biggest rival, won. MGA created the Bratz in 2001 and happened to have an ex-designer from Mattel make the dolls, Carter Bryant. Turns out...he was still under contract when he gave MGA the Bratz dolls (poor guy, an old company still following after him after he quit...). The contract said that any plans an employer makes while under contract is Mattel's. This made them win the case *sighs* and forced MGA to stop making Bratz dolls, which I think is unfair. Do you know how bad this is? For some people who hated the Bratz and thought they were provocative, or for some who felt MGA deserved punishment, they feel this is good news. But for most, everyone knows this is a great lost to the doll world. Bratz were the first dolls to be real competitors to Barbie. They had attitude, actually fashionable clothes, interesting accessories, and a good mix of ethnicity and skin color. They were not adults, but teenagers, and attracted the tween market, something Babs failed to do in her whole entire career. Bratz had about 5 or more CDs, more than 7 DVDs, including a live action, and lots of items like karaoke machines, phones, bedding, etc , not to mention clever ideas for doll lines. They did often wear skimpy, huggable clothing, and lots of make-up, but they expressed individuality and style. They had a Babyz line, Boyz, Petz, and Kidz, also Lil Bratz. All of these items are being removed next year, Spring 2010.... I feel this was Mattel's plan all along...find a way to get rid of the Bratz plan. and they succeeded. But what they fail to realize is that MGA is not the only company disappointed....so are the millions of fans.... what I have to say is not all people know about this. Some people who are parents and don't look up Bratz online (due to the fact they don't care about toys) don't even know or care Bratz will not be here. Also, there are some little girls who don't check Bratz online, but buy the merchandise, who are still oblivious to the fact that Bratz won't be around. They are still putting Bratz on their wish lists....like my cousins. And so this is a threat to them. And Mattel feels no remorse. They don't care. They just want to see a rise in Barbie's profits now that the real competition is out of the way. But I don't think I will be buying a Barbie...not for my own children even! I will buy them video games before I buy them Barbie. But...there is another problem...MOXIE GIRLZ.... The Moxie Girlz were designed to replace the Bratz, and I have to say What the butt?? Bratz have: Despite the fact that Moxie Girlz wear less make-up, and have a more innocent appeal, Moxie Girlz lack in:
Just another thing I just thought of: The man reason I feel Moxie Girlz won't succeed is because they are just like the other dolls: they don't center around style. Barbie USED to center around runway fashions, but became a doll who centers around following your dreams, just she looks good doing it. Same with MyScene. They centered around their scene, they just looked good doing it. Winx centers around magical powers, they just look good at the same time. Same with Moxie Girlz. They center around personalities, they just look good at the same time. But Bratz centered around fashion, and looked good at it. They were actual "fashion dolls." Their whole life was fashion, which was different from any other doll. That was the key factor to the Bratz success. ~Over and Out~
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